| No Blood for Panties: New Video Series Rallies Americans to Boycott Products Made in Sri Lanka |
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Sex Un-Sells: Shocking approach adds activism to conventional marketing strategies; urges boycott of products made in Sri Lanka Washington, D.C., January 4, 2010 – Boycott Sri Lanka released a shockingly innovative No Blood For Panties video series today. No Blood For Panties is part of a campaign to boycott products made in Sri Lanka in an effort to end the suffering of Sri Lanka's Tamils.
The video series follows a couple who experience problems after the man is repelled by the “Made in Sri Lanka” label on the woman's underwear. “The narrative of No Blood For Panties portrays how events in the far corners of the world impact our very personal lives,” said Michael O'Rourke of Dimension7, who directed the series. “This video series turns the popular axiom of 'sex sells' on its head by using the same approach to actually promote activism.” O'Rourke notes that Sri Lanka is one of the largest producers of lingerie to major brands, including Victoria's Secret. Sri Lanka relies heavily on its textile exports to the U.S., UK, and India. The taxes paid by textile manufacturers in Sri Lanka are used to fund government operations including post-conflict militarization and the systematic colonization of traditional Tamil lands. Due to Sri Lankan government-imposed media restrictions, many Americans are unable to grasp the gravity of the Tamil people's plight in Sri Lanka. About Boycott Sri Lanka & About Sri Lanka Boycott Sri Lanka is a human rights group composed of American citizens and international members concerned about the crisis in Sri Lanka. It was formed in 2009 to encourage Americans to promote a sustainable solution to Sri Lanka’s conflict. Sri Lanka has experienced a brutal ethnic conflict between the Sinhalese-dominated government and the Tamil population, who have been discriminated against since Sri Lanka’s independence. Over 125,000 lives have been lost in the conflict. For more information, visit www.boycottsrilanka.com. |
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