| Rajini’s Endhiran movie taken over by Sun Pictures - Ayngaran International Karuna gave up |
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The production house – Eros International had produced two Bollywood flicks Drona and Yuvvraj recently. But these films did not do well at the box office and the production house was reeling under severe financial pressure ever since these releases. It is said that the producers were looking for a suitable “buyer” to sell Endhiran, as they could not continue with the project. The major factor that was taken into consideration during the discussion with Sun Pictures was Rajinikanth’s call sheet. It is said that Rajini was due to take part in the shooting from December 19th, 2008 to January 30th 2009. The next schedule was due to commence from February 4th onwards. The producers probably did not want to waste this all-important call sheet and therefore settled for a quick solution. With director Shankar in no mood to compromise on the production cost of the movie, the extremely high advance amount that Eros International had paid to some of the top actors and actresses from Bollywood for future projects and the overall global economic meltdown, are the other factors attributed to their inability to support Endhiran any further. An official announcement is expected from Sun Pictures. Sun TV Network’s movie production arm - Sun Pictures will be handling the production of Endhiran, which stars Rajnikanth and Aishwarya Rai Bachchan. The movie was earlier being produced by Ayngaran International, which is a part of Eros International. Endhiran is directed by Shankar and has music by AR Rahman. The film is slated to release in Hindi, Tamil, Telugu and other languages by the end of next year. The movie boasts of CG, special effects and stunt sequences and will have top notch technicians from Hollywood working on it. Sun TV Network chairman and managing director Kananithi Maran said, “This is a big moment for Sun Pictures as we feel this is going to be India’s biggest movie. We are very happy to be associated with Rajniknath, Shankar and AR Rahman. With this, Sun Pictures shall scale greater heights internationally.” Shankar added, “I am proud to be associated with Sun Pictures and join hands with Mr Kananithi Maran, working with superstar Rajnikanth is a pleasure. Already there are high expectations for this project and by joining hands with Sun TV, the hugeness of this movie will be further highlighted.” Rajnikanth said, “This is India’s biggest movie and I am very happy to work with Sun Pictures and Mr Kananithi Maran.” |
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This is the least expected in the corporate world. If the plan is going beyond the schedule, corrective actions are taken immediately. Eros International and Ayngaran International have finally washed their hands off their prestigious mega budget project - Endhiran. Putting all speculations to rest, Sun Pictures, an unit of Sun TV, has brought this multilingual film for a whopping Rs. 165 crores.



